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For his second collection as Woolrich Black Label’s Global Creative Director, Todd has designed a bold vision of how the 190-year-old brand, one traditionally associated with woolens and outerwear, can be reinvented for spring. The 40-piece collection features modern, luxurious takes on traditional field clothing– fishing jackets, trekking shorts, trail running jackets and other core elements of the outdoorsman’s uniform.
“I started with a moodboard that featured the old-growth forests, raging rivers and the rugged coastlines of Oregon. And there’s an element of the Boy Scout’s uniform that runs through the collection. It was purposely designed to sit at the intersection of authentic, outdoor gear and a luxury lifestyle.. Call it ‘WanderLuxe’ or ‘Rugged Luxury.’”
